Where Business Meets Sport
Canada's Premier Sport & Entertainment Expo For University Athletics
Where Business Meets Sport
Canada's Premier Sport & Entertainment Expo For University Athletics
In Partnership with Ontario University Athletics
Canada's largest Conference Welcomes Business of Sport Leaders
The Canada Sport & Entertainment Expo takes place on Tuesday, May 18, 2027, at the Chelsea Hotel in Toronto as part of the Ontario University Athletics (OUA) Congress. The Expo is integrated directly into the Congress meeting agenda, with dedicated time for every delegate to visit exhibitors. That time gives delegates and exhibitors the opportunity to have meaningful conversations about the needs of university athletics programs, explore products and services, and discuss potential partnerships.
OUA is Canada’s largest university athletics conference, serving 20 member institutions and representing 36% of university sport nationally. Its programs bring together more than 9,300 student-athletes and 1,300 coaches across 23 sport offerings, including all 12 sports recognized by U SPORTS. More than 3,000 student-athletes have earned All-OUA Academic status by achieving an average of 80% or higher.
OUA members are home to some of Canada’s leading university sport facilities, including Alumni Stadium at the University of Guelph, the Toldo Lancer Centre at the University of Windsor, Varsity Centre at the University of Toronto, and the Fieldhouse at Carleton University. For exhibitors, the Expo offers time to hear directly from the people who lead and support these programs. For delegates, it’s a chance to discover solutions they can bring back to their campuses.
Ontario Universities Signal Major Investments in Athletics
Register today for Canada's only Tradeshow For University Athletics!
Ontario universities are actively planning and exploring capital projects for athletic and recreation facilities, with initiatives ranging from near-term upgrades to long-term, multi-phase developments. Key priorities include turf field replacements, LED lighting upgrades for fields and gyms, and the renewal of aging infrastructure such as bleachers, floors, and arena facilities.
Several institutions reported plans for new or expanded high-performance and recreation centres, featuring sport medicine clinics, strength and conditioning spaces, multi-use gyms, fitness centre expansions, classrooms, and wellness-focused amenities. There is also strong interest in indoor facility development, including field houses, seasonal and permanent domes, indoor tracks, and rigid structures to replace end-of-life inflatable domes.
While some projects are moving forward, many remain conceptual or dependent on funding, partnerships, and approvals, reflecting a strategic, phased approach to facility development over the next several years.
This summary is based on a survey of Ontario University Athletic Membership, conducted in December 2025.
About
Get Connected
Since 2017, the Canada Sport & Entertainment Expo is a one-day in-person event connecting key decision-makers from Ontario Universities with the sport business community.
Vendors will showcase the latest products and services to help sport decision-makers with programs, services and facilities to ultimately serve their organization’s stakeholders. There will be networking opportunities to help secure new leads to sell products and services! Past exhibitors include athletic, fitness, facility, apparel and manufacturers companies.
Our secondary focus will be to provide opportunities for targeted marketing including paid advertising, promotions, Public Relations, social media, and an e-Newsletter.
Be A Part of It!
WHO ATTENDS?
University Athletics Key-Decision Makers
Sport Governing Bodies
Licensed Goods Buyers
Strength and Conditioning Coaches
Coaches, Trainers, Officials
Sport Marketing Professionals
Fundraisers
WHO EXHIBITS?
Sporting Goods Manufacturers, Distributors, Retailers
Sport Facilities Suppliers
Ticketing Companies
Web and Social Media Platform Developers
Client Management Software Companies
University Athletic and College Departments
Post-Secondary Sport Management Programs
Sport Governing Bodies
Esports Organizations
Fundraising Companies
Licensed Goods Companies
